The role of the modern Legal Operations professional is evolving rapidly. Not that long ago, agreements were stored in shared folders or worse, in physical filing cabinets, and signatures were inked with actual pens further delaying the process. Today, however, the demands placed on Legal Ops have necessitated change. Because Legal Ops touches every department, from Procurement to Sales, these professionals look to technology as a way to keep up with the growing expectation placed on them to do more with less. Where once Legal was more cautious to embrace technology, today they are embracing it with ever-increasing enthusiasm to bridge the gap across their organization and reduce repetitive, time-consuming tasks that are better suited for automation.

Jumping into the Deep End of the Pool

It can be tempting to jump in to a new technology solution straight away when you want to introduce automation. However, you should start by thoroughly understanding the current processes you want to automate and what you want your future processes to look like. Just as you wouldn’t put on a bathing suit and jump into the deep end of a pool without knowing how to swim, in the same way, you need to begin by identifying what you need to streamline and automate before you can actually do so.

Where to Begin

Here are some practical points to consider when building out your technology requirements.

• Ask yourself where things can be streamlined and improved.
• Identify what entities and departments truly need to be involved in these processes.
• Determine if a new system is needed or an existing one can help.
• Consider what integrations you want with your existing business systems. Keeping users connected to the technology they already love will help ease change management strain and increase user adoption rates.

Templates, Templates Everywhere

A significant area of automation focus for many Legal teams right now is contract management. The number and type of agreements within your organization is likely increasing, and it’s common for business teams within your company to struggle knowing which template they should be using when requesting a contract. A CLM solution can help. Auto-template selection can streamline the contract request experience using a few key data fields that are linked to the correct contract template, and then route it to the appropriate approvers. This type of contract automation can relieve the burden placed on Legal to get involved in every single agreement and free up their time to focus on more strategic initiatives.

Speeding the Signature Process

Signature is another area that can get slow things down. Even with e-signature, the process doesn’t always go smoothly. Especially in a large organization depending on factors like region, entity, department, or contract value, agreements require different signatories. Routing agreements to the right individuals can be time-consuming and potentially fraught with error. By automating the signatory hierarchy in your contract management solution, you can ensure that the correct person is signing each agreement every time, building efficiency into the process and providing compliance peace of mind.

One CLM to Rule Them All

As you consider which CLM solution will help to streamline your contract processes, it may seem impossible that you can find one to work for every part of your organization. However, there are ways to find one solution.

• Involve stakeholders early and often, even bordering on overcommunication when choosing a solution. Solicit feedback using surveys to make sure the product is meeting user needs.
• Keep all   requirements in mind. Be sure to identify what stakeholders need, such as who needs to be notified and when. This will help you navigate involving each party in agreement workflows and not bothering them when unnecessary.
• Select a solution that is flexible enough to be configured to meet the needs of various use cases. Ultimately, the more flexible the solution is, the easier it will be to keep your stakeholders happy.
• Provide plenty of training as it will help in overcoming resistance to change. People learn in different ways, so give them a variety of outlets to help them get accustomed to the new solution (e.g. user guides, training videos, and office hours).

Looking Ahead – Metrics Rule!

Once you have contract automation in place,  you’re ready to measure  success and see where additional efficiencies might be needed. Helpful metrics include:

• How often you are using your own paper versus third-party paper?
• How many people route signatures through your CLM?
• How long is your average cycle time?
• How many contracts need Legal involvement and how many do not?
• How many times are you using standard language instead of non-standard?
• Is your contract volume changing month-to-month?

Automatic reporting on these key performance indicators (KPIs) can help determine where improvements are needed. And let’s not forget that having these KPIs often helps you justify additional spend or resources as you grow.

About Malbek

Malbek is today’s most modern, cutting-edge, and AI-infused CLM solution that empowers Legal Ops professionals to do more with less. By supporting the growing contracting demands of your entire enterprise, including Sales, Finance, Procurement and other critical business units, Malbek’s CLM solution delights every user. Malbek provides end-to-end contract management with out-of-the-box integration to popular business applications, like Salesforce, Coupa, Workday, Slack and others, allowing your contract data to flow seamlessly while dramatically reducing cycle times. That’s contracts reimagined! To learn more visit www.malbek.io.

If there is one thing that no legal professional wants to hear as they endeavor to ‘return to normal’ from COVID-19s, it is that there will likely be another contagion — or calamity — that requires legal teams to shift their legal operations altogether. However, it is our job — as legal, risk and compliance professionals — to consistently prepare for changes in the marketplace and the rest of the world.  Ask yourself, then, if you started to think seriously about legal digital transformation in preparation for that next large-scale crisis. 

When the so-called ‘coronacrisis’ hit, I was the in-house general counsel (GC) for a New York City-based multinational technology company, which provides artificial intelligence, cognitive, and autonomic solutions to other global businesses. One key element in the organization’s survival was the successful adoption and implementation of an advanced, end-to-end contract management system (CMS). It  did not have anything closely resembling a CMS, which prioritizes the needs of the corporate legal team, when I joined the company in 2015.  

A CMS makes contracts and related documents readily accessible, no matter where you are — so long as you have internet access, of course. It allows in-house corporate attorneys to remain productive pretty much anywhere in the world, at any given time. It prevents the office-bound issues that inflict misery on companies — being perpetually stuck in manual contracting mode or using herky-jerky legal technology! 

But how do legal departments and operations begin their digital transformation journey and encourage user adoption in the first place? During my time as a GC — with more than a modicum of tech savvy — I have used best practices to improve contract management processes and methodologies, increase overall productivity, and ensure business continuity during times of crisis. Here are four critical success factors: 

Realizing the Legal Team’s Role 

The role of legal teams in selecting, implementing, and customizing a contract management solution can never be understated. When legal is not involved in the selection and rollout, the project is most likely doomed. The importance of legal professionals embracing the solution wholeheartedly cannot be stressed enough either. If they are not comfortable using the system, the rest of the company will not be either.  

Naturally, legal teams do not have to handle every single step, but they do need to have a hand in creating the company’s vision for the CMS. They can then assign others, who have proverbial ‘skin in the game,’ to handle other parts of the digital transformation project. 

Valuing the Engagement Manager 

Although legal teams must be invested in the decision-making around a new CMS, engagement managers’ involvement is vital as well. For the most part, engagement managers are people who can say confidently, “Here is what I want to see happening.” They show business teams how to configure what they truly want out of their new software and facilitate communications between each. It is not nearly enough for a paralegal, for example, to merely run with it as is. Companies, whether medium- or large-sized, require sound expertise and ongoing technical support. They also need users who can test — and retest — the new solution to see if it meets the business use cases. 

A word of warning, though: the legal team must continue to have a stake in the project. That is because a fully configured application must work for lawyers, first and foremost, while supporting other users in sales, finance, or IT when necessary. With an effectively implemented contract management platform, basically, “you adapt to it, or it adapts to you.” 

Defining CMS Needs 

It is true, though, that most GCs and legal executives will say they just “don’t have the time” to define what they need at the outset of a digital transformation project. But they will end up getting “whatever works” if they do not. Accordingly, they should invest some of their time in the software selection process. After all, they will not have nearly as much of it when they have to constantly adjust the software to mirror their business processes.  

The question then becomes whether GCs and legal executives should be involved in decisions around users’ experience, digital workflows, and other lovely technical details. My answer to that is, “yes — 100 percent!” Even if they do not describe themselves as a technologist, they need to help define the look and feel, capabilities, and other aspects of the CMS. They need to get to the point where there is project buy-in from stakeholders. 

Alternatively, if they allow a technology vendor to do all of the above instead, they will get the kind of general practices that work across many other companies. This is perfectly fine, of course, if they ask the vendor to recommend best practices. However, general practices and vendor recommendations do not always reflect companies’ unique business processes. GCs and legal executives should be involved in communicating their wants, needs, and individual practices, accordingly. 

Getting Even More Involved 

In the context of selecting and implementing a CMS, ‘getting involved’ really means being an active project participant from the very beginning to the end. This significantly improves the chances that a legal digital transformation will be successful for legal and other teams. Participants’ questions for vendors should revolve around software capabilities — not only from a corporate legal perspective, but also from those of their business colleagues. Their close working relationships with customer success managers should not only be established, but also maintained. 

When they are engaged fully and ask the right questions, it helps deliver the results that legal departments and operations demand and deserve.  

Starting Your Legal Digital Transformation Journey 

Ultimately, deploying a contract management solution makes contracting easier at just about every level. The further along you are in your legal digital transformation, the less human intervention is needed for contract assembly, review, and analysis, as well as other functions. What this translates into is increased efficiency, enhanced agility, and — better yet — improved business continuity. It prevents legal professionals from falling way behind. Say, for example, in the middle of a global pandemic.  

With these implementation best practices in mind — and a powerful digital tool in hand — GCs and legal executives can begin to increase the value they bring to the table and take on some of the biggest organizational challenges, both today and in the future. They can aspire to use a framework like CLOC’s 12 core competencies for legal operations, reaching new levels of optimization and maturity.  

Learn More from ContractPodAi 

Do you want to find out how legal digital transformation can help you to be more flexible, both operationally and commercially? At the CLOC 2021 Global Institute, ContractPodAi was joined by Steve Rigler, Inmarsat’s Director of Contract Operations. Together, we discussed how Inmarsat went about streamlining and simplifying its day-to-day contract management.  

If you didn’t catch it during the live event, make sure to watch the discussion on-demand. To find out more about ContractPodAi and legal document management platforms, please contact us.  

The current environment has triggered uncertainty and has accelerated change in law departments in struggling and thriving industries. To best manage an ever-changing environment and, at the same time, advance their evolution, law departments must embrace three critical characteristics: they must be agile, value-centric, and tech-enabled. The foundation for this future state is a mature and data-driven legal operations program.

Agile: Nimble, Responsive, and Proactive

Only one thing is evident during the pandemic: everything you think you know will change—and probably more than once. Returning to the office is just one example of that uncertainty: in roundtables over the last several months, HBR asked law department leaders what percentage of their employees they expect to return to the office in 2021. Over the previous quarter, an increasing number of law department leaders anticipate less than half of their department members return to the office in 2021.

To respond to the ever-shifting environment and clients’ ever-changing needs, law departments must be agile and responsive, continually flexing to meet emerging areas of need. The ability to be responsive to emerging client needs requires effectively allocating and empowering resources in an organizational framework.

Alignment with client needs. While the practice of law is often reactive, there is now a heightened need for structured, proactive alignment with client priorities. Business needs to address a variety of new or urgent priorities quickly.

Leverage model. With the appropriate mix of experience within their attorney ranks and the proper allocation of non-attorney resources, law departments can easily assign work to the right resource level. With the right mix doing the appropriate work, productivity will increase, costs will be lower, and employees will be more engaged.

Organization structure. Concentrating repetitive work such as contracts or research into centralized resource groups (centers of excellence) can allow other resources to flex to areas of need that require more nuanced support.

Resource empowerment. Agile law departments have a culture that empowers individuals and teams to make decisions and react quickly in a fluid environment. Ongoing professional development and cross-training will give team members the skills and knowledge to be confident. In the current climate, creative and continued employee engagement is also critical.

Value Centric: Emphasizing Value While Managing Cost

Value-centric means ensuring that a department’s resources, internal and external, are focused on the highest value tasks and activities. Value centric law departments analyze the work to be done, optimize the processes for performing it, rationalize external spend on law firms and other service providers, and monitor their performance.

In the current environment, cost is a significant value consideration for law departments. Our roundtable polls indicate that law department operations leaders’ priorities have shifted since the onset of the pandemic. In April, talent-related issues were top of mind, as departments scrambled to adjust to the work-from-home environment. By June, the top priority was cost management, even in industries less adversely affected by the pandemic.

Internal value. With new work and personal issues drawing on people’s time, law departments need to maximize their leverage models’ effectiveness, finding new ways of working, and focusing on the highest value activities and tasks. Increasingly, forward-looking departments are working to track and monitor team activity to ensure the department focuses on the highest value work.

External value. To maximize the value received from outside counsel, law departments tighten their partnerships with existing preferred panel firms and rationalize which firms they choose to use based on the alignment between cost and the value received. When reviewing RFPs, leading law departments look for differentiating value—external providers’ opportunity to demonstrate their understanding of client needs.

Tech Enabled: Supporting Agility, Value Centricity and More

The current environment has brought technology to the forefront – technology tools have helped some departments thrive while others have recognized their deficiencies. Technology can drive efficiency, improve decision making, and consistency in delivering legal support and services, including providing underlying support and measurement for departments’ efforts to be agile and value-centric. But with the proliferation of available technology tools and cost management pressures, it is essential for law departments to ensure that their legal tech stack is (a) aligned with their strategic objectives and (b) adopted by end-users to provide its intended value.

Alignment with strategic objectives. Law departments should continually recalibrate their legal technology strategy, aligning technology strategy with the department’s overall strategy. In the current environment, that alignment includes taking into account the “new normal,” such as working from home and enforcing controls more effectively. Still, it is crucial not to lose sight of longer-term strategic goals.

Enabling technology tools should be right-sized for their intended purpose and support efficient processes, consistent tracking, and robust reporting. Generally, a law department’s operational model should leverage an enterprise legal management (ELM) system as one of its central tools, supported by additional tools to address practice area-specific needs. For example, while transactional functions have sometimes felt underserved by traditional, litigation-focused technology, leading law departments are now leveraging workflow and contract lifecycle management (CLM) technology to serve transactional functions better. HBR’s roundtable discussions indicate that law departments are currently prioritizing analytics tools and workflow tools instead of more nascent technology such as AI. Analytic tools can facilitate decision-making regarding spending, resource allocation, and more, and workflow tools can help a department more agilely, timely, and equitably respond to client needs.

Maximizing investment through adoption.

Based on HBR’s roundtable discussions, we find that most law departments focus on maximizing their existing investments—completing implementations and working to ensure adoption by end-users to justify the investment. Most roundtable participants are currently seeing a significant or moderate uptick in user adoption (necessity can drive use), but much of the information they gather is anecdotal or based solely on log-ins. To understand the actual level of adoption, law departments must measure actual usage and monitor relevance. As a result, HBR and others are developing new tools to help law departments better track how users are interacting with legal technology.

Conclusion  

To continue to evolve, law departments must be proactive in shaping their future, taking a strategic, forward-looking view. The concepts presented here are not new, but the current environment offers a unique opportunity to accelerate the evolution towards becoming agile, value-centric, and tech-enabled law departments of the future. Simply reacting to the pandemic’s challenges and its fallout is not enough—seize the moment because the future is now.

By Brian McGovern

It used to be that there were good – though not existential – business reasons to create a technology roadmap for the legal department. When developing such a roadmap, one criterion upon which legal operations evaluated legal tech products, in addition to their ROI performance, was their ability to deliver value for an extended duration. Still, developing a technology roadmap hardly seemed like a life-or-death concern. That was pre-COVID-19.  

Today, organizations find themselves with urgent, immediate reasons to put that roadmap in place. 

Why? Because technology is, of course, one of the three pillars of operational success, alongside people and process.  And people and processes have been disrupted during this pandemic. How the legal department/organization’s technology behaves in this new normal will either sustain or pose a risk to business continuity. Therefore, the legal tech stack’s ability to help support business continuity during periods of profound disruption is required. The legal ops team must build a legal tech stack that enables the legal department and the organization to adjust to predictable and unanticipated disruptions. 

When building a legal tech stack capable of delivering both bottom-line business value and resilience over the long term, keep these best practices in mind.

Avoid being reactive

It’s not easy: At a time like this, it’s very tempting to make technology decisions based on the immediate demands placed upon your department and organization. 

Last year, a study by Hyperion Global Partners found that 39% of tech investment decisions were strategic, with an eye on long-term value, and guided by understanding the need to integrate technology with operational requirements.  However, 35% of tech investment decisions were reactive, spurred by the arrival of new versions of legacy software, shiny new technologies, or other “perfunctory factors” like changes in the technology market. 

I’d suggest that 2020 legal tech stack purchase decisions run the risk of being very reactive due to the pandemic’s challenges, including most if not all employees working from home.  Rather than merely adopting “quick fixes,” though, you need to consider whether or not a solution has the flexibility and scalability to deliver value beyond the immediate circumstances.   

Put a data strategy in place first

According to bestselling author Bernard Marr, 

“Data is revolutionizing the way we all do business. Every business is now a data business and needs a robust Data Strategy. However, less than 0.5% of all data is ever analyzed and used, offering huge potential for organizations when trying to leverage this key strategic asset.” 

Legal departments possess a staggering amount of data. Still, it may be silo’ed or located in disparate locations – from emails to matter files to personal databases – so putting it to use can be difficult.  It’s crucial to develop a comprehensive data strategy that aligns with business objectives, resulting in meaningful legal metrics to drive better decision-making, better outcomes, and maximum business value.

Your legal tech stack should support that strategy and be built around collecting, managing, analyzing, and reporting the correct data to execute it. Don’t make a technology investment unless it supports that strategy.  The tail shouldn’t wag the dog, but that’s what’s happening if the technologies you’ve deployed are dictating your data strategy.  A lousy tech investment decision made because there was no data strategy in place can hang over your head – and drag on your KPIs – for a long time to come.

Accelerate your power to pivot

No matter how sophisticated a company’s tech stack may seem, it has to support efficient and agile processes to sustain business continuity during “normal” times and crises.  

Therefore, process automation must be a cornerstone technology for a legal tech stack.  It empowers legal ops teams to quickly and easily design, build, and deploy processes that are incredibly cost-effective and error-free, which are essential benefits even during “normalcy.” When disruptions strike, its ability to help you pivot immediately to implement new processes to cope with sudden impacts can be critical.   

For example: Some of the processes that were developed and deployed by providers and users during the early weeks of COVID-19 included workflows for vetting legal vendor continuity, tracking health checks, obtaining onsite visit request approvals, even for remote work management.

This ability to quickly react to a global pandemic’s challenges illustrates the day-to-day value of process automation to a legal tech stack.  Starting, you can address high-volume, immediate-need tasks. Your success in streamlining them builds your case for automating more and more processes, even outside of the legal department, which means “Legal” can lead the way toward organization-wide agility and resilience.  Another benefit?  To your internal reputation.  As Jeff Marple, Innovation Director for Liberty Mutual Insurance told us:

“Legal wasn’t originally a process or tech-forward organization within Liberty Mutual. Now we have developed several internal client-facing workflows that our clients just love, and that has changed the reputation.  Legal now leads the organization with process automation deployments.”

Drive legal staff adoption

A key measure of long term success for any legal tech stack?  Immediate and ongoing legal staff adoption.  So find ways to get users excited about the business value these new tools offer: 

• Improve client service by decreasing response times and client frustration
• Improve legal department efficiency and performance
• Reduce menial and mundane work, and increase time for substantive work 

What’s also important?  Who you involve in your initial adoption efforts.  Focus on people who will be impacted by new technology who represent different functional areas; target people who are always coming up with new ideas and are passionate about operational improvement.

To convert those who may be reluctant, here’s a tactic suggested by George Grawe, SVP and Deputy Chief Counsel at Allstate and a longtime pioneer in driving legal process innovation:

“(People) will say they have a more efficient way to do things…you need to get in the trenches with folks to see how they do their job. If you can find a way to have the technology complement the way they do their work, they become your change champions.”

By co-opting adopters who are enthusiastic about the technology, you’ll be able to manage early adoption issues better and make steady progress in improving the stack over time.  By enlisting them, you’re building a core of legal tech evangelists who’ll help you drive even broader adoption and make your tech stack “future-proof” in a very fundamental way: By making it invaluable to the entire organization.

—-

Brian McGovern is General Manager, Workflow Solutions at Mitratech, and led one of the largest global enterprise legal management software implementations ever at a global insurance provider. At Mitratech, he’s obsessed with helping clients navigate selecting and implementing legal technology so they can drive meaningful value that positively impacts their business.

Before remote work became encouraged or enforced due to COVID-19, General Counsel (GC) conducted their work with virtual systems and processes. Many legal departments were already comfortable with Cloud-based file storage, collaboration, and matter management systems. Think of the virtual legal teams working in multiple jurisdictions. They are experts in ‘following the sun’ and offering legal guidance to the business in various time zones. 

If you’re a GC reading this, you probably have your remote working conditions well established in your legal department, and things are ticking along nicely. But as we begin to move beyond the current circumstances, these four tips will help your legal department look forward to more strategic and better ways of doing business.

1. Protect client and vendor data 

The threat of an internal or external data breach is a liability for all organizations. Remote working conditions exacerbate the danger by introducing more variables into the work environment. Legal departments managing trade secrets and confidential client information have an ethical duty to secure this information from unauthorized and inadvertent exposure. The Director of Aon’s Cyber Solutions Group, Chris McLaughlin, spoke to Thomson Reuters recently, alerting GCs to virtual workplace risks. 

“We know that threat actors are actively targeting individuals at home. They target virtual private networks to try and get access to corporate systems, and some organizations have had their physical premises broken into,” said Chris. 

With sophisticated global cyber-attacks occurring regularly, here are two measures you’ll want to revisit, should a policy or operational process need updating: 

• Safe and secure file sharing: Basic email attachments are risky when sharing files and spreadsheets with sensitive or confidential information. Cloud-based collaboration platforms can help your organization implement best-practices and a more connected culture as they enable users, internal and external, to quickly and securely share vast amounts of information.
• Data breach response preparedness: Do you have a response plan if your legal team or someone in your organization reports a data breach? GCs must establish policies and procedures for their legal department to manage the situation as soon as a breach occurs and to mitigate additional data breaches in the aftermath. Be mindful of the organization’s legal responsibilities in your jurisdiction when a data breach occurs. For example, all 50 states have adopted data breach notification statutes, many with sector-specific provisions. Requirements vary widely, and there is no federal-level statute.

2. Generate advanced matter and spend analytics

COVID-19 has had an impact on legal spending in some regions more than others. The 2020 edition of the Legal Department Operations (LDO) Index from Thomson Reuters found a slight trend towards increasing budgets in the US, with 22% of respondents seeing a budget decrease and 32% reporting a budget increase in the last twelve months.

Legal departments are often seen as cost centers rather than strategic partners and are always under pressure to demonstrate their value to the broader organization, usually by focusing on efficiency. Suppose you’re looking to be more strategic on your legal spend for the business. In that case, the ability to report back to your stakeholders with advanced spend and matter management analytics is a must. 

If you don’t have a dedicated matter management platform, it may be time to build a business case for one. An effective matter management platform provides you with the transparency you need to control your department’s outside counsel legal spend and the clarity your executive team requires. Matter management analytics can drive better decisions and reduce your department’s overall costs.

3. Streamline contract creation and management 

Automating legal contracts and documents is a game-changer to those familiar with the innovative practice. A contract management system customized to your needs can connect your legal team with the rest of the business. This strategic technology can reduce the burden on your lawyers for guidance on minor matters so that they can spend more time on higher-level work. 

Platform solutions provide the building blocks to deliver multiple legal and business solutions in a unified user experience. They enable you to automate contract creation and approval, identify and manage risk, and monitor obligations and compliance through one central hub. And as the business grows and evolves, it’s easy to adapt and scale a platform to accommodate new processes.

4. Champion internal and external communication

As a strategic legal adviser to your organization, responsive communication is essential. Suppose you are a leader of your legal team, such as the GC or Legal Operations Director. In this case, a strategic move could foster an internal culture of knowledge-sharing and thought leadership. You can achieve this through platform solutions that offer a complete digital workplace for your organization, giving users a better way to collaborate, communicate, and connect with their team.

Championing innovative communication with your law firm advisers is beneficial, too. For example, if you have an urgent legal matter and need to call in external counsel for expert advice, you want to submit the brief to them effectively and fast. 

Seamless collaboration and communication are inherent in platform solutions. You can work on shared files and act fast on legal matters that require you and your adviser’s urgent attention. Look for an adviser that is just as innovative as you, so you can work together to handle complex legal issues that arise when needed. 

Features like these help gain stakeholder buy-in for legal technology because cloud-based platforms have dozens of use-cases not only for your legal team but also for marketing departments and human resources.

With these four strategic, in-house tips now on your radar, which one resonates with you? Find out more about how you can build your virtual workplace through a connected legal hub with Thomson Reuters.

A recent report from Forrester Research,  called contracts the “beating heart” of a business. “Contracts,” the report noted, “define the relationships that companies have with their customers, suppliers, partners, and employees.”

For lawyers and the legal operations professionals that support them, this insight should get hearts pounding. Trained in law school 1L Contracts classrooms and finely honed in corporate boardrooms, corporate counsel pride themselves on being masters of business negotiation chess. As legal counsel, they know what they should fight for, what they can let slide, and what they can ignore; that’s why most legal departments (“Legal” manage a company’s large volume of contracts in-house and rarely outsource this work to outside counsel. It’s also why Legal Department Operations professionals (LDOs) spend considerable time thinking about how to leverage a new generation of business technology to streamline contract management across the organization—and get these critical documents out of people’s inboxes and into the Cloud. (One recent survey put LDO adoption of contract lifecycle management (CLM) technology at about 80%).

Finally, the humble paper contract, and the process to negotiate it, is getting the recognition and upgrade that it deserves.

Is Legal Living Up to the Task?

Even though Legal is one of many “touches” in a contract’s life cycle, its failure to be strategic and act as a valued partner to the business is a frequent criticism. Given Legal’s heavy involvement in the “beating heart” of an organization, it must evaluate if it is doing as much as it can to support the business through its negotiation of these documents.  

• Does it understand what the business needs from its contracts?
• Is it negotiating contracts that truly maximize the value of the business’s relationships?
• Is it negotiating contracts that are fully aligned with the business?

Data Suggests It Might Not Be.

In its recent “Most Negotiated Terms” report, World Commerce and Contracting (WCC)[1] found that legal professionals, when negotiating a contract, focus on clauses that protect the business from a potential failure than on facilitating success. The survey suggests that the contract language Legal spends the most time negotiating is not the language that will significantly impact the commercial outcomes.

Does this mean lawyers have been focusing on the wrong thing?

No, risk management remains critical. But it does suggest opportunities for Legal to expand its consideration of what makes a good contract a great one. With the help of LDOs, here are some recommendations for corporate counsel to transform themselves from being perceived as mere legal counselors to becoming strategic and valued partners to the business:

1. Consider adding “relational terms” to your templates and playbooks.

First, let’s define a better contract. There is a growing recognition in contracting circles that “relational terms” should receive more attention when drafting agreements. WCC defines “relational terms” as terms that “help us adapt and adjust.”

WCC notes:

“They may include a more formal approach to the frequency and method of communications, or clearer definitions of data exchange, or greater rigor in defining the procedures for change management.”

These relational clauses are:

 “… essential to sustaining relationships, managing uncertainty, and securing improved performance.”

Relational clauses look beyond how a contract relationship might end and focuses on sustaining the relationship and creating optionality for the business when there’s less certainty during the relationship.

The Forrester report cited above corroborates this. Among firms Forrester surveyed, 76% of firms with “mature” contract management programs focus on contracts as not only risk management tools but instruments with which their companies can create value.

• Improve Cross-Functional Alignment by Prioritizing Information Flows and Sharing

Now you might be thinking, “Easier said than done.” How can Legal fully know what the business agreed to or what its delivery teams need to keep its relationships on track?  If an organization’s workflows exist in silos, the answer is, it can’t.

Negotiating more valuable contracts requires Cross-Functional Alignment—one of the CORE 12 from CLOC. CLOC defines Cross-Functional Alignment as  the ability to “create and drive relationships with other key company functions, such as HR, IT, Finance and Workplace Resources.”

To facilitate complete alignment with the business, Legal must gain full visibility upstream and downstream. LDOs should consider working across functions to get corporate counsel involved early in deals and fine-tune the information Legal collects in its intake procedure, such as:

• What is the business trying to achieve with this agreement?
• How should this contract work?
• What are the signals that something is going awry?
• If something goes awry, what additional safety valves should Legal add to protect the business?
• Once a contract is executed, what type of information should Legal share with the business stakeholders managing the contract? 

• Get A Little Help from Organization-Wide Technology and Contract Data Pools

Some highly seasoned negotiators might already use relational terms or have relationships with the business that provide a deep understanding of a transaction or deal. But to scale it and bake it into the process for the benefit of the entire organization, the business needs a shared contracting platform that the cross-functional departments will adopt and use. (i.e., a platform not exclusively built for Legal!).

Organization-wide contract lifecycle management (CLM) creates a single source of truth that all contract stakeholders can trust, to improve contract performance. For Legal, this might mean aggregating conversations and information exchanged between the contracting parties and sharing it with Legal before any drafting and negotiations are conducted. Following execution of the contract, it might mean using obligation management tools to monitor performance and create pools of data about contract risk and performance.  

In the aggregate, Legal can pool data that will improve the entire contracting process by:

• Identifying the most frequent deviations from standard clauses.
• Facilitating template or playbook modifications to address these deviations.
• Identifying repeated sticking points that continuously slow down negotiations (potentially getting business relationships off on the wrong foot)?

Post-execution, Legal can surface insights on contract performance to make data-driven decisions on which clauses and templates are delivering the most value and which are leading to disputes or under-performance. Given the WCC data above, clauses leading to disputes should get a hard look to determine if more accommodating, mutually beneficial language can improve the template.

The Rise of Contract Intelligence

Ultimately, companies can arrive at a place where Contract Intelligence becomes Business Intelligence (another CLOC Core 12 Competency). With full visibility and continuous real-time data, Legal and Legal Ops increase their business impact on the organization – and better yet, have the metrics to prove it.

Legal can experience efficiencies by streamlining contracting processes across the organization. But more valuable will be the data pools and business intelligence created from these more efficient workflows. Contract intelligence goes well beyond contract management. It can empower organizations to continuously improve outcomes by focusing on the “heart” of their business.

[1] Formerly International Association of Commerce and Contract Management). The “Most Negotiated Terms” report relied on a broad survey of legal and contracting professionals.

Bernadette Bulacan serves as Vice President and Lead Global Evangelist, at Icertis, the recognized leader for enterprise contract management. She shares contract management best practices and innovations with corporate counsel and contracting professionals.

Maturity: General

White Paper by DocGovern (2020)

This white paper presents the results of recent research, covering areas such as limitations of Document Automation platforms, the value of Document Automation, Document Automation & Remote Working, and how Document Automation aligns with Business Transformation priorities.

#Document-Management
#Document-Automation
#AssetType-WhitePaper
#Function-Technology​​​​​​

May 2020| Mary O’Carroll, Director of Legal Operations at Google and President of CLOC

As legal ops professionals, we know how valuable technology can be, but also recognize how difficult a successful launch (implementation) and landing (adoption) can be. We often run into team members proving averse to new tech, competing internal pressures and priorities, and budget constraints. But perhaps one of the biggest challenges results from our very own belief that we should try to prescriptively match technology solutions to specific elements of existing workflows. In other words, we often try to address what appear to be isolated or team-specific problems with focused, point solutions.

Take, for example, one of the biggest challenges we all share—centralizing the legal department matter intake process, which is prone to bottlenecks, and relies most often on employees simply emailing or pinging contacts within legal for help. Typically, our first inclination is to create an intake form and then force people to use it to “automate the process.” This sounds like a logical and sensible approach. After all, if the legal team needs to track and assign a large number of requests, and the new intake form appears to centralize and automate elements of that process—that’s a win, right?

Unfortunately, not really. In legal ops, we often talk about the need to consider all three pillars—people, process, and technology—when solving problems in our departments. The problem is, this approach oversimplifies the challenge with a process and tech solution, and doesn’t properly appreciate “the people pillar,” nor the amount of change management needed both upstream and downstream to land a new intake form. To be sure, it impacts more than just intake itself. All your client teams will need to reprogram their muscle memory to submit requests through a new channel, and of course, doing it the old way will continue to feel faster and easier.

A new intake form can also cause confusion. (Like when the form requires clients to fill out fields that they don’t know how to fill out, or when it throws unfamiliar error messages.) In these cases, your clients will end up going around the new process by emailing their personal contacts in legal, asking for help… which is precisely the thing you wanted to avoid in the first place. Instead of centralizing and streamlining, all we’ve done is add yet another broken process and channel.

The fact is, when we implement small changes to improve specific challenges with point solutions, we often unintentionally create bigger problems. These new point solutions have to be coordinated and integrated with other existing systems and can require team members throughout the org to adjust their ways of working. It should also be noted that individual point solutions result in a proliferation of systems and tools that you now need resources to manage and integrate. When you do try to integrate them, you’ll realize these have also resulted in the propagation of multiple sources of truth—multiple places where data is stored—and an exponential increase in the number of interfaces that team members end up having to work with and learn how to use… until they stop using them all together.

To mitigate the risk of this, legal ops teams should change the way we think about problem solving with technology.

Although technology requests come to us as single pain points or specific solution proposals, we should approach problem solving more holistically. We should try to take a step back to view the bigger picture and optimize multiple processes and teams collectively, such that we create net value. And we should strive to do this in a way that considers all stakeholders (including those outside of legal), and that doesn’t create new ways of working, but rather minimizes the need for change management.

That means seeking out technology solutions that empower us as process-designers to create and manage workflows that are dynamic, customizable, and multifaceted—systems with broad, not narrow, applications.

Here’s how I’ve been going about this in my own work.

First, when thinking through how to do something like implement a new legal intake system—or, better yet, a new contract management system, which is traditionally even more complicated—we ask ourselves a series of questions:

• Does this tool actually optimize the process end-to-end? If it only solves a piece of the process, does it create bottlenecks elsewhere?
• What kind of change management will be required to use this tool effectively? (Where and how are people working today? Does this create a new place they need to go? How much communications and training is necessary? Too much and we know it won’t work)
• How will other stakeholders interface with this new tool? When sales needs to make a contract request, or when an additional approval is needed from finance on a contract, will the existence of this system impede upon their ability to do their work seamlessly?
• How much flexibility does this tool offer me from a process-management standpoint? Does it allow me to adjust parts of the workflow to address my unique or shifting needs? And how complicated is it to do that? Will I need engineering support?
• Finally, what impact does this have on day-to-day work? Is it decreasing the amount of manual work, or does it end up adding steps in other ways or in other places?

We ask ourselves these questions for a simple reason: unless you think holistically about changes you’re making internally, you risk—among other things—gaining efficiency in one area while losing it in others.

Ultimately, that’s something we should work to prevent.

Especially now. The outbreak of COVID-19 has illuminated the importance for legal ops teams to prioritize resources and leverage solutions more broadly so that we can address department challenges more holistically. Managing a portfolio of point solutions is simply not sustainable or scalable.

Moreover, COVID-19 has made urgent the need for legal ops teams to take on a more innovative role inside organizations, where operational excellence has become a top priority for many.

Now more than ever we need to be working more closely with our legal and business counterparts, doing work that—by design—exacts wide-ranging impact and encourages efficiency, creativity, and optimization.

All told, that requires a new, “bigger” way of thinking.

Interested in more Legal Ops Technology? Check out our Technology Roadmap: How To Guide