Advice on building an organization that can adapt to new challenges

Two popular sayings in the legal world are 1) people, process, technology, and data are what make a firm unique, and 2) change is constant. So how do those two elements work together? How can you ensure that you have the right people, processes, technology, and data for today’s constantly changing world?

Shearman & Sterling, a 150-year-old law firm, recently asked themselves this question as they undertook a massive data analytics project, as shared in a recent Ask the Experts session for CLOC. The firm had one billion documents, only 4% of which were in their document management system (DMS), that they needed to quickly get into ship shape to meet new compliance standards. By the end of the 18-month project, not only were all documents in an easily searchable cloud repository, but the firm was also able to roll out features that are beneficial to the client like partner dashboards, more accurate forecasting, and revenue models for value-based pricing.

Here’s a look at their pillars of people, process, technology, and data, that empowered their success as a data-driven firm.

People

“The people aspect cannot be underestimated,” said Meredith Williams-Range, Chief Knowledge and Client Value Officer at Shearman & Sterling. “You have to bring your people along in your [change] journey. Your processes won’t matter. People are your culture and culture will trump your strategy any day of the week.” In the Shearman & Sterling’s case, that meant truly making the initiative firm-wide, as opposed to the responsibility of a certain team, with top-down support from the C-level executives.

Part of the success of the people aspect can be attributed to hiring and involving the right people. Lawrence Baxter, Shearman & Sterling’s Chief Technology Officer, touts the strategy of balancing IQ, EQ, and AQ — that is, intelligence, emotional intelligence, and adaptability — in new hires. (A former marketing executive, he has seen his share of companies go under because they are unable to adapt). He also likes to create teams with equal proportions of, 1) veterans with strong institutional knowledge, 2) tenured employees who are willing to learn new skills, and 3) newer employees, especially those from other industries, who can bring in fresh new ideas.

The success of the project also depended on a fundamental understanding that this effort was not about replacing people with machines. As Williams-Range explained, “It’s simply about adapting the processes that we have and enhancing those processes because the amount of information and the amount of data coming at us as lawyers is growing each day. The technology holds the hand of the lawyer.”

Process

In terms of process, Williams-Range believes there’s no one right place to start — the important thing is to simply start. For Shearman & Sterling, the beginning point was understanding clients and regulations at a global scale. Baxter also recommended asking clients what’s working and what isn’t, and using those answers to drive internal change, since what the client wants carries weight. Of course, unforeseen circumstances can also drive change — Baxter said he has seen years of innovation in the past few months.

The team agreed there are no shortcuts when it comes to process improvement. As Glenn LaForce, Global Director of Knowledge & Research at Shearman & Sterling put it, “You can’t shortchange the pre-work that goes into getting to what we call the sexy stuff, all the cool analytics projects. You have to go through, you have to look at your data and be sure it’s clean and in order, make sure you have the right governance behind it and make sure you have the right policies behind it, and that takes time.”

A whole-firm initiative also meant involving the whole firm. The company created a multidisciplinary data steering committee to get an understanding of how each part of the organization was using data and the downstream effects of making any changes. How will a change to a process in HR affect the DMS in eDiscovery? How should workflows be adjusted for the unique needs of finance and the research team? How do you ensure there’s an audit trail?

For Jeff Saper, Global Director, Enterprise Architecture & Delivery Services at Shearman & Sterling, a lot of the process work comes down to reducing complexity. “We create complex environments and at the end of the day, they need to be simplified,” he said. However, this process of simplifying and streamlining cannot compromise compliance, regulatory processes, or confidence in your work.

Saper and LaForce also stressed that failure is an important part of the process and should not be viewed as a negative — if it happens within a development environment. Finding processes that do not deliver value is just as important as finding ones that do. The important thing, they agree, is learning how to adapt and move forward.

Technology and Data

Again, when evaluating which technology to use, the question ultimately comes back to what benefit will the client receive. For example, Shearman & Sterling decided to move their DMS to the cloud. However, as Saper pointed out, “It’s not about cloud. It’s the agility of what we can do to make things work faster or leaner and hopefully have a better return for our firm.” People wanted to be able to access data anywhere, on any device — a desire that was certainly fast-tracked by the COVID-19 pandemic — and the cloud enabled that.

Similarly, the firm found success in using established technology in new and different ways. For example, the firm used DISCO eDiscovery to sort through and classify emails. Using the platform’s artificial intelligence capabilities, the team was able to classify some 30 million emails in 12 days.

The team developed a clear strategy around who they would partner with to find the right technology. “We’re never going to be a firm that builds technology,” said Williams-Range. “We have talented lawyers and that’s our sweet spot, but we need to provide the right technology and the right system to our people to be as efficient as possible to deliver the best value to our clients. What we do is we look for those partnerships that are going to really work with us.” 

As someone who spent 16 years on the technology vendor side and has seen a lot of finger-pointing, LaForce emphasized the importance of looking for partners as invested in the success of the project as the internal team is, who have governance procedures and skin in the game. “Otherwise, they’re just selling us a product,” he said.

Baxter also noted that the legal landscape has become complicated. A service provider you are in a joint partnership with on one proposal could be a competitor pitching against you in another matter. Cultivating a friendly relationship throughout these complicated dynamics is an art form that will serve law firms well.

Parting Words of Advice

Ultimately, the work of digital transformation is never done, but with the right people, processes, technology, and data in place, the Shearman & Sterling team feel confident they can tackle new challenges that come their way. Their advice to others looking to make the leap? “Just start somewhere,” said Williams-Range. “It can be overwhelming, but just start.”

“Change is not the devil,” added Saper. “It’s ok to continue on a journey as long as you do it safely and securely within compliance. We’re in a different world and law firms have to adjust to it.”

A recent report from Forrester Research,  called contracts the “beating heart” of a business. “Contracts,” the report noted, “define the relationships that companies have with their customers, suppliers, partners, and employees.”

For lawyers and the legal operations professionals that support them, this insight should get hearts pounding. Trained in law school 1L Contracts classrooms and finely honed in corporate boardrooms, corporate counsel pride themselves on being masters of business negotiation chess. As legal counsel, they know what they should fight for, what they can let slide, and what they can ignore; that’s why most legal departments (“Legal” manage a company’s large volume of contracts in-house and rarely outsource this work to outside counsel. It’s also why Legal Department Operations professionals (LDOs) spend considerable time thinking about how to leverage a new generation of business technology to streamline contract management across the organization—and get these critical documents out of people’s inboxes and into the Cloud. (One recent survey put LDO adoption of contract lifecycle management (CLM) technology at about 80%).

Finally, the humble paper contract, and the process to negotiate it, is getting the recognition and upgrade that it deserves.

Is Legal Living Up to the Task?

Even though Legal is one of many “touches” in a contract’s life cycle, its failure to be strategic and act as a valued partner to the business is a frequent criticism. Given Legal’s heavy involvement in the “beating heart” of an organization, it must evaluate if it is doing as much as it can to support the business through its negotiation of these documents.  

• Does it understand what the business needs from its contracts?
• Is it negotiating contracts that truly maximize the value of the business’s relationships?
• Is it negotiating contracts that are fully aligned with the business?

Data Suggests It Might Not Be.

In its recent “Most Negotiated Terms” report, World Commerce and Contracting (WCC)[1] found that legal professionals, when negotiating a contract, focus on clauses that protect the business from a potential failure than on facilitating success. The survey suggests that the contract language Legal spends the most time negotiating is not the language that will significantly impact the commercial outcomes.

Does this mean lawyers have been focusing on the wrong thing?

No, risk management remains critical. But it does suggest opportunities for Legal to expand its consideration of what makes a good contract a great one. With the help of LDOs, here are some recommendations for corporate counsel to transform themselves from being perceived as mere legal counselors to becoming strategic and valued partners to the business:

1. Consider adding “relational terms” to your templates and playbooks.

First, let’s define a better contract. There is a growing recognition in contracting circles that “relational terms” should receive more attention when drafting agreements. WCC defines “relational terms” as terms that “help us adapt and adjust.”

WCC notes:

“They may include a more formal approach to the frequency and method of communications, or clearer definitions of data exchange, or greater rigor in defining the procedures for change management.”

These relational clauses are:

 “… essential to sustaining relationships, managing uncertainty, and securing improved performance.”

Relational clauses look beyond how a contract relationship might end and focuses on sustaining the relationship and creating optionality for the business when there’s less certainty during the relationship.

The Forrester report cited above corroborates this. Among firms Forrester surveyed, 76% of firms with “mature” contract management programs focus on contracts as not only risk management tools but instruments with which their companies can create value.

• Improve Cross-Functional Alignment by Prioritizing Information Flows and Sharing

Now you might be thinking, “Easier said than done.” How can Legal fully know what the business agreed to or what its delivery teams need to keep its relationships on track?  If an organization’s workflows exist in silos, the answer is, it can’t.

Negotiating more valuable contracts requires Cross-Functional Alignment—one of the CORE 12 from CLOC. CLOC defines Cross-Functional Alignment as  the ability to “create and drive relationships with other key company functions, such as HR, IT, Finance and Workplace Resources.”

To facilitate complete alignment with the business, Legal must gain full visibility upstream and downstream. LDOs should consider working across functions to get corporate counsel involved early in deals and fine-tune the information Legal collects in its intake procedure, such as:

• What is the business trying to achieve with this agreement?
• How should this contract work?
• What are the signals that something is going awry?
• If something goes awry, what additional safety valves should Legal add to protect the business?
• Once a contract is executed, what type of information should Legal share with the business stakeholders managing the contract? 

• Get A Little Help from Organization-Wide Technology and Contract Data Pools

Some highly seasoned negotiators might already use relational terms or have relationships with the business that provide a deep understanding of a transaction or deal. But to scale it and bake it into the process for the benefit of the entire organization, the business needs a shared contracting platform that the cross-functional departments will adopt and use. (i.e., a platform not exclusively built for Legal!).

Organization-wide contract lifecycle management (CLM) creates a single source of truth that all contract stakeholders can trust, to improve contract performance. For Legal, this might mean aggregating conversations and information exchanged between the contracting parties and sharing it with Legal before any drafting and negotiations are conducted. Following execution of the contract, it might mean using obligation management tools to monitor performance and create pools of data about contract risk and performance.  

In the aggregate, Legal can pool data that will improve the entire contracting process by:

• Identifying the most frequent deviations from standard clauses.
• Facilitating template or playbook modifications to address these deviations.
• Identifying repeated sticking points that continuously slow down negotiations (potentially getting business relationships off on the wrong foot)?

Post-execution, Legal can surface insights on contract performance to make data-driven decisions on which clauses and templates are delivering the most value and which are leading to disputes or under-performance. Given the WCC data above, clauses leading to disputes should get a hard look to determine if more accommodating, mutually beneficial language can improve the template.

The Rise of Contract Intelligence

Ultimately, companies can arrive at a place where Contract Intelligence becomes Business Intelligence (another CLOC Core 12 Competency). With full visibility and continuous real-time data, Legal and Legal Ops increase their business impact on the organization – and better yet, have the metrics to prove it.

Legal can experience efficiencies by streamlining contracting processes across the organization. But more valuable will be the data pools and business intelligence created from these more efficient workflows. Contract intelligence goes well beyond contract management. It can empower organizations to continuously improve outcomes by focusing on the “heart” of their business.

[1] Formerly International Association of Commerce and Contract Management). The “Most Negotiated Terms” report relied on a broad survey of legal and contracting professionals.

Bernadette Bulacan serves as Vice President and Lead Global Evangelist, at Icertis, the recognized leader for enterprise contract management. She shares contract management best practices and innovations with corporate counsel and contracting professionals.

Organizations credit digital transformation with reducing costs, increasing agility, and delivering enhanced and new services. A possible unforeseen outcome of digital transformation is a rising volume of digital documents and information generated by business systems.

Digitally managing this increasing volume of documents presents a particular challenge for the legal industry. Law firms and legal departments require easy document accessibility and specific needs around workflow and collaboration.  There is no time in history when these needs have been more acute than in 2020 when remote working is the norm rather than the exception.

Traditional document management systems focused on helping enterprises organize and manage their documents. As these systems’ use increased, users found that they could not meet modern law departments and legal professionals’ needs.

Defining Modern Document Management

Modern document management is the next stage in the evolution of productivity solutions for corporate legal departments and users. These systems deliver an intuitive, consumer-like experience that empowers professionals to work more productively and collaboratively. At the same time, they enable corporate legal departments to be more efficient, agile, and responsive to the changing business environment.

1. Value to the User: The central tenet of modern document management is to empower the user by delivering a dramatically better experience. Its platform mirrors consumer applications like Amazon and Google, with intuitive features that work the way users want to work and requires minimal training. Modern document management starts with a clean, modern interface, accessible on any device, including personal computers, phones, or tablets. These systems store documents and emails with their associated project or matter, so users see the complete picture without bouncing between information silos. And it is seamlessly integrated with the authoring applications that people use every day, including Microsoft Word, Outlook, Gmail, and others.

2. Value to the information: Modern document management adds smart features and capabilities to enhance the value of information stored in documents and emails. For example, it displays document history and other metrics in intuitive visual dashboards and timelines. It anticipates user actions with smart document previews, suggested filing locations, and personalized search. And it integrates seamlessly with the tools legal professionals use, including matter management, contract management, and workflow software.

3. Value to the organization: Improving the individual user experience while enhancing the value of information delivers profound benefits at the organizational level. Modern document management helps legal organizations become more efficient and productive and deliver better outcomes for the business. Increased user experience drives user adoption and increases the amount of content stored in an organized and secure environment.  The system reduces the time spent – across the department – searching for the correct document. More importantly, it retains the department’s institutional knowledge, captured in documents and emails.

4. Comprehensive Governance and Security: The final tenet of modern document management is comprehensive security and governance. Legal organizations have stringent requirements for document security from both internal and external threats. This content requires comprehensive security protections, built on established industry best practices, to secure information assets and govern who can access them. Data is encrypted at every stage of the process, with security permissions defined by content type and automatically applied across all documents or email.

Real-World Case Study

To further illustrate these concepts, it’s helpful to consider a real-world law department example. A large multinational corporation with operations in 180 countries worldwide recently evaluated its legal technology environment. Their in-house team found that they struggled to manage their information resources effectively and identified specific pain points associated with finding, sharing, and uploading information. Their analysis showed that legal department employees needed to search and access four documents every day. The searches fall into three main categories:

• “Easy” searches for documents the user has personally touched recently – 10-20 minutes
• “Warm” searches for documents where the user has some confidence – 30 minutes-2 hours
• “Precedent” searches where the user is looking for previously created content – 1-5 days

When calculating the business impact of this challenge across the department, it became evident that the productivity loss associated with inefficient document search was substantial. They found that data was stored in silos leaving users no single source of truth for business information. The result was a loss of speed and accuracy in searching for information, significantly limiting their ability to find and leverage precedent.

After conducting an evaluation and proof of concept, Legal Operations determined they would roll out a modern document management solution to enable knowledge sharing and leverage their information’s power. They based their decision on believing that they could deliver measurable value by better enabling legal work processes and products. Their objective was to deliver more than a traditional document management system.  They wanted to provide a complete legal information, knowledge, and workflow management solution. A modern document management solution’s core value is transforming how legal professionals get work done, improving productivity, enhancing user experience, increasing knowledge sharing, and improving the overall quality of legal services delivered to the business.

October 2020 | Raj Sethurama, Chief Technology Officer, Wolters Kluwer

Organizations and adapt, but now they must do so at a faster clip than ever. The rate of change happening today is significantly greater than it was two decades ago, making change management an ever-present challenge in every industry. Generally speaking, change is driven by both external and internal factors.

Grand technology shifts, like the release of the iPhone in 2007, are one example of the former category. No one imagined how the small, handheld device wcould transform the way customers across industries work and live.

Internal factors, on the other hand, refer to the people and processes within an organization. Some companies pride themselves on being agile. For others, the way they operate is part of their DNA, making change much harder.

No matter what your starting line looks like, the reality is that all organizations must learn to manage change to stay competitive. Because good change management means the ability to adapt, there’s no magic formula for it. Yet over the years, I’ve been able to identify some steps that consistently put business leaders on the right path.

1. Assess the current state of your organization. Before your organization can move toward its goals, you must have a good understanding of where you’re coming from. Assess your organization’s current state via the balanced scorecard approach, which offers four different measures of the status quo. Next, be sure you can make a clear business case for disrupting the current state and what that disruption should look like for various stakeholders: customers, employees, shareholders, and so on. These early steps can lay an essential foundation for long-term change.
2. Clearly define your end goal. Defining a clear end goal before you start is crucial because it allows you to outline a timeline. Everything should be time-boxed and rolled out in phases. Apply the change to a small group first and see how it goes before you iterate. It’s OK if you fail the first time. However, having a time limit on that failure is crucial to ensuring success by the established deadline.
3. Understand that it’s not a one-person job. Business leaders can’t have a savior complex when it comes to implementing change. You don’t need to make all the changes yourself, even if you have all the skills to do so. One previous employer of mine tried to drive change by assigning the task to executives. I saw this fail firsthand. Instead, identify a team of change agents with the right skill sets, mindsets, and passions regardless of their organizational level. It’s their job to inspire and support people on the ground. Sometimes, to ensure widespread buy-in, it could be useful to rotate change agents and have them recruit their own.
4. Communicate constantly. Having change agents means having an avenue to communicate with your employees on an ongoing basis about progress. Be honest and transparent — even about failures. When things don’t go as planned, say so. This shows that your organization is willing to recognize failure and quickly adapt to move in the direction of success.
5. Benchmark against best-in-class. External factors shouldn’t just be a catalyst for change; you should keep them in mind throughout the journey. It’s important to keep a pulse on the market throughout any transformation. In a previous organization, I remember one project my team had worked diligently on. We kept our head down and focused on all the steps outlined here. However, by the time we launched, others had already developed the mobile technology we were working on. The landscape had changed. To avoid such a situation, have your change agents benchmark against competitors and visit other companies for ideas on methodology and process.
6. Be prepared for resistance. Some employees will inevitably be resistant to change. In these cases, try to understand their hesitation or motivation. Ask honestly why the change is a challenge and what’s causing panic. Maybe they’re worried their job is at risk or they lack the right skill set. If you take the time to talk to employees, you can understand their mindsets and explain how the change fits into their career goals. Of course, some people will be unable to articulate their resistance and won’t want to be part of the journey. In that case, you must be prepared to make tough decisions. If you can’t get someone to buy in, they may not be the right person for the job at the time.
7. Realize that success requires failure. As already mentioned, change management is not a one-step process. You will have to iterate and learn many times over. However, with those iterations, you’ll begin to see success. People will start to see the impact of change — whether that means more quickly delivering value to customers or simply not falling behind as competition gets stiffer. When that happens, change will become a movement. Your team can organize around it, and people should buy in even more.

The reality is that change is non-negotiable, even in seemingly slower-paced industries. Technologies are changing the way employees and customers alike go about their business. If you don’t adapt, you’ll be left behind. The good news is that adapting isn’t as much of an uphill battle as many think. By engaging change agents across the organization, accepting failure, and clearly defining your goals and competition, you can help change management become a movement that breeds success.

Maturity: Emerging

Article by Exigent (2020)

In this article, we discuss six ways in which cultural change is the most essential ingredient in a successful data strategy. The biggest element of any data strategy that is usually misunderstood and always underestimated is that of a mindset change. GCs, procurement, finance, and C-level executives need to undergo a cultural change and adapt how they think about risk, how they use data to analyze that risk and what they do to manage that risk.

#data-strategy
#Data-Driven-Practices
#AssetType-Guide
#Function-BusinessIntelligence

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#Data-Driven

June 2020 | Jamie Wodetzki, VP, Contract Strategy, Coupa

A fundamental question for any Legal Ops team is this: how do we know if we’re doing a good job? What would we measure to answer this question? More importantly, what would we measure to compare our performance to that of our legal peers?

To answer these questions, you need a legal data strategy. You need to start collecting and tracking data that measures various performance measures, and how these change over time. And where possible, you need to use data models that are normalized or standardized, such that you can compare contracts and contract performance against your departmental or corporate benchmarks.

But what is Legal Data? Where do you start? What sort of things can you realistically measure?

In no particular order, there are several obvious things to track:

First, internal legal team process and productivity. How long does the team take to complete common tasks? Who’s got what on their plate and are there any painful bottlenecks? Measuring these and other process data allows you to benchmark internal productivity, understand where incoming requests are allocated, and focus on actual problems rather than vague complaints about legal being too slow.

Second, external legal performance and value. How much legal work is farmed out to external counsel, and how do they perform in terms of speed, cost and outcome. What are the trends in terms of rates, billing models, and are you paying more or less than the market? Data not only helps you optimize your own process and performance, but that of your contractors, as well. Eliminating outsourced work in some instances and reducing cost and increasing value of external legal services in others.

Third, legal and compliance risks facing your company. Do you have trusted data on third party relationships and risks? Are you tracking golden customer and supplier data that satisfies KYC and other regulatory compliance demands? Do you have trusted data about your contracts and the obligations they contain? Can you measure the risks buried in your contracts, including liability risk, termination risk, IP risk and price risk, to name just a few? Are you able to foresee concerns before they become big issues? Can you identify provisions within contracts that put your organization at risk, including liability, termination, intellectual property ownership, and price? The role of attorneys is to minimize exposure and risk to the company, but are forced to become reactive instead of proactive when litigation matters arise. Since legal operations engages with each practice area, they have visibility into data that other practice areas may not know exists, and therefore are able to identify gaps without our processes and systems.

It’s safe to say the legal data landscape can be complex and confusing. Some data could reveal an existential threat to your business. Other data could save you a few bucks. You need to sort through and figure out what matters to your business.

Luckily, you don’t have to start from scratch. In some cases, there are industry standards you can adopt. In other cases, there are technology suppliers that offer well-designed data models out of the box (with the added bonus of being connected to a community against whom you can benchmark). And you don’t need to get everything perfect on day one.

Coupa has spent two decades drilling into these questions and developing a blueprint for getting your legal data strategy started. Our goal is to set you on the path to making your legal ops team a top performer, and to give you the data to prove it. To learn more about Coupa’s approach to operationalizing data, visit us online at https://www.coupa.com/products/contract-lifecycle-management/.

Maturity: General

White Paper by PWC

This white paper provides a practical framework for legal departments to measure the value of their output to drive better decision making, and ultimately improving how they support all business units within their organization. 

– Value of Metrics: How Metrics are Used to Support Decisions
– What, When, and How of Legal Department Metrics
– Dashboard: Telling the Story
– Catalogue of Key Decision & Supporting Metrics for Strategy, Outsourcing, Ways of Working, Legal Skills, Finance Management, Knowledge Management, Technology and Innovation, Data and Information, Business Partners, and Risk

#metrics
#AssetType-WhitePaper
#Function-BusinessIntelligence

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White Paper by PWC

This white paper provides a practical framework for legal departments to measure the value of their output to drive better decision making, and ultimately improving how they support all business units within their organization.

– Value of Metrics: How Metrics are Used to Support Decisions
– What, When, and How of Legal Department Metrics
– Dashboard: Telling the Story
– Catalogue of Key Decision & Supporting Metrics for Strategy, Outsourcing, Ways of Working, Legal Skills, Finance Management, Knowledge Management, Technology and Innovation, Data and Information, Business Partners, and Risk

#metrics
#AssetType-WhitePaper
#Function-BusinessIntelligence

June 2020 | Debora Motyka Jones, Senior Advisor, Market Engagement and Operations, Lighthouse

One of the most common complaints I hear from General Counsels and Chief Legal Officers is that they are not able to sit at a table full of their executive peers and provide metrics on how legal is impacting the core business. Sure, they are able to show their own department’s spending, tasks, and resource allocation. But wouldn’t it be nice to tell the business when revenue will hit? Or insights about what organizational behaviors are leading to inefficiency and, if changed, will impact spending. More specifically, as the legal operations team member responsible for metrics, wouldn’t it be great to share these key insights with your GC as well as your finance, sales, IT, and other department counterparts? Good news! Legal has this type of information, it is just a matter of identifying and mining it!

Keeping metrics has become table stakes in today’s legal department and it often falls on the shoulders of legal operations to track and share those metrics. In fact, CLOC highlights business intelligence as a core competency for the legal operations function. Identifying metrics, cleansing those metrics, and putting them forth can be quite a lift, but once you have the right metrics in place, you are able to make data-driven decisions about how to staff your team, what external resources you need, and drive efficiencies. If you are still at the early stages of figuring out which metrics you should track for your department, there are many good resources out there including a checklist of potential metrics by Thompson Reuters, and a blog by CLOC on where to start. HBR also conducts a survey so you can see what other departments are seeing – this can be helpful for setting targets and/or seeing how you compare. When you analyze these and other resources, you will notice that many of the metrics are legal department centric. Though they are helpful for the department, they are not very meaningful when they are sitting around the table with executives doing strategic business planning for the business as a whole. So what types of metrics can legal provide in those settings and how do you capture them? There are many ways to go about this, but I have highlighted a few that can provide a robust discussion at the executive table.

Leading Indicators of Revenue

Most companies are reviewing the top line with some frequency and in many industries it is a challenge to predict the timing of that revenue. Given its position at the end of the sales cycle, in the contracting phase, legal has excellent access to information about revenue and the timing thereof. Here are the most common statistics your legal department can provide in that area:

1. New Customer Acquisition: Number of Customer Contracts Signed this Month – Signing up paying customers is a direct tie to revenue and the legal department holds the keys to one of the last steps pre-revenue: contract signing. By identifying the type of contract that leads to revenue, the legal department is able to share with the business how many new customers are coming online. The metric is typically a raw number and can be compared against the number of contracts in a prior period. If not all customers who sign this contract lead to revenue, you will want to report (or at least know) the ratio of contracts to paying customers in order to give an accurate picture.
   
   Once you have been tracking this metric, you may want to take it a step further and identify and contracts that come earlier in the process. For example, in some companies, prospective clients sign NDAs earlier in the sales cycle. By reporting on the number of NDAs signed, you will start to see a ratio of the number of NDA to the number of MSAs and can give even earlier visibility into the customer acquisition pipeline.
   
   
2. Expected New Customers: Contracts in Negotiation and Contract Negotiation Length – If your company has negotiated contracts then reporting on the number of contracts in negotiation can also help with revenue planning. Knowing the typical length of that negotiation will give an indication as to the timing of that revenue.
   
   
3. Expected Revenue: Timing – The final piece of the revenue puzzle is when the above revenue will hit. You can work with the finance team to get the typical time between contract signing and revenue. This will often vary by contract size so layering in the contract size is helpful. If contract size if not available in the contract itself, that is likely information that sales keep so they can report that metrics if legal cannot.

The two departments most interested in all three the above metrics are likely to be sales and finance but depending on the detail reported at the executive level, these may be executive-level metrics. If the above seems like a lot, know that many contract management tools and/or contract artificial intelligence tools can mine your contracts for the above information.

Efficiency in Business Operations

Legal operations also has a unique ability to look back and reflect on the efficiency in some areas of business operations. More specifically, in the course of litigation and investigations, cross sections of the business are examined with hindsight and as we all know, hindsight is 20/20. Providing that look back information to the business can help in overall business efficiency. In addition, legal has access to payment clauses, in contracts, that can ensure efficiency in cash management. Here are some helpful statistics your legal department can provide on the state of legal operations.

1. Early Payment Discount Usage: Number of Contracts with Early Payment and Percentage of Early Payment Discounts Used – When signing vendor contracts, there are often provisions allowing for discounts if certain terms – e.g. payment within a short timeframe, are met. Although this may be fresh on everyone’s mind at the time of negotiation, this often gets lost over time. Using current technologies, the legal operations team can identify these contracts and provide the number of contracts in which such provisions exist. You can then work with finance to determine how many of these provisions are being leveraged – e.g. is the business actually paying early and taking the percentage reduction. The savings for the business can be material by just providing visibility into this area.
   
   
2. Data Storage: How Much Data to Keep – A common IT pain point is storage management and having to add servers in order to keep up with the business needs. With cloud technologies, IT often knows how much space they have allocated to each user’s mail or individual drives but what is unknown is how much data users are keeping on their machines or in collaborations tools and shared drives. With data collections for litigation or regulatory matters, the legal team has access to this information. This information can help IT understand its storage needs and put in place technologies to minimize storage per person thereby saving on storage costs.
   
   
3. Business Intelligence from Active Matters – This one isn’t a specific metric. Instead, this is more focused on the business intelligence that comes out of the legal department’s unique position as a reviewer of sets of documents. In litigation or investigations, the legal department has access to a cross section of data that the business doesn’t pull together in the regular course of business. Technology is now advanced enough to be able to provide business insights from this data that can be shared with the business as a whole.
   
   
   • Example #1: Artificial intelligence can be used to create compliance models that show correlations between expense reports, trade journals, and sales behavior to identify bad behaviors. Sharing these types of learnings from matters can open up discussions among executives as to which learnings deserve a deeper dive. As an aside, you could also imagine a scenario where this same logic can also be used inversely – when combined with revenue it could identify effective sales behaviors – although this is something that would be a bigger lift and I would expect the sales department to drive this type of work.
     
     
   • Example #2: The amount of duplicative data is a common metric reported in litigations or investigations. Sharing this with your IT team can highlight an easy storage win and legal can help craft a plan of how to attack duplicative data thereby leading to lower storage costs.

I would be remiss if I didn’t mention that there are opportunities for the legal department in these metrics as well. By using these metrics, as well as the artificial intelligence mentioned above, legal operations can resource plan and drive savings within the legal department. For example, the number of NDAs and sales contracts can inform staffing. Technology can identify contracts or other documents that are repetitive and automate the handling of those documents. Within litigation and investigations, technology can identify objectively non-responsive data so that it does not need to be collected as well as identify sources that are lower risk which don’t require outside counsel review and previously collected data that can be re-used.

I hope that with the above metrics, you’re able to participate in some great business discussions and show how your legal department is not only effective in its own right but how integral a unit it is to driving the core business.

To discuss this topic more, please feel free to reach out to me at DJones@lighthouseglobal.com.

June 2020 |
Jamie Berry, Executive Vice President – Litigation Business Unit Leader, Integreon
Maureen Atta, Senior Director, Integreon

Corporate legal operations (“ops”) in today’s pandemic-stricken world is challenging and unpredictable, mirroring the overall impact COVID-19 has had on our daily lives. In a matter of weeks, as governments worldwide issued “social isolation” mandates, most organizations were forced to completely transform to a Work from Home (WFH) environment, equipping most, or perhaps all, employees and contractors to work remotely, in order to continue operations.

In this new “normal,” corporate legal ops professionals and the constituencies they serve must steadily navigate forward to keep business moving and ensure that off-site workers are productive and compliant. Since many of the WFH arrangements–technology, security, and workflows–were established under duress as the pandemic swept the globe, it is time to reflect on some of the best practices being established day by day as legal ops professionals learn and innovate.

Find, Monitor and Fix

Just as there are issues to be addressed in our traditional brick and mortar workplaces, there are disconnects and problems with a virtual, WFH workplace that require the attention of legal ops professionals. To bridge the divide, proactive, frequent, open communication among team members and leveraging monitoring tools and KPI metrics to identify potential issues is critical.

Establish a culture of improvement that encourages team members to proactively bring issues forward so they can be resolved, and provide incentives for reporting problems and suggesting resolutions. Utilize mechanisms to draw out useful insights from personnel such as short, focused employee surveys.

Business intelligence and productivity monitoring tools can be used to glean substantial data from behind-the-scenes. Establishing baseline metrics and key performance indicators (KPIs) that can be monitored and used to evaluate employee performance is a helpful step in gauging success. Analyze where employees are doing well, and where they are having trouble. Notice which level of help they need, with a goal of increasing their independence and identifying areas requiring additional training. Self-reliant workers have great value in a WFH era, and metrics can tell you how well employees are accomplishing work independently – or not.

Technology Touch-Base

Since technology makes WFH possible, frequent communication with corporate IT helps legal ops determine whether internet bandwidth/telecom issues, security threats, inadequate software training, or lack of daily in-person supervision are hindering legal workflow. Legal ops experts provide human resources to bridge the gap between the GC’s office and IT so technology is optimally serving legal professionals.

Legal ops professionals play a pivotal role in protecting confidential data as it flows between corporate legal, IT solutions, law firms and ALSPs (alternative legal service providers). Even before COVID-19 hit, cyber incidents were on the rise. Now, the previous volume of phishing, virus, ransomware and malware cases has been further compounded by WFH related factors. Malicious hackers are capitalizing on COVID-related chaos, confusion and potentially at-risk home technology environments. Therefore, now is an ideal time to remind employees and vendors of cyber threats and corporate data security policies which safeguard information and uphold compliance regulations.

Drafting of new or revised procedure language may be warranted as WFH business practices evolve. Policy documents from 2-3 months ago may be already obsolete since new cyber threats and jurisdictional specifics have possibly changed. Policies must be rigid enough to protect the organization while also flexible enough to pivot as external changes arise.

External service providers such as independent contractors, ALSPs and law firms must be able to demonstrate their ongoing commitment to upholding the company’s data security and confidentiality. Adherence to security policy is important now that documents and emails are primarily being received and sent from home computers and wireless devices. Data security must be a priority for everyone. Legal ops can take the lead to ensure its integrity stays intact throughout the pandemic and beyond.

Hiring During COVID-19

Many organizations have reduced headcount during this crisis. However, other legal departments and legal organizations have had to hire new or repurpose existing talent to manage existing litigation, revise contracts, review documents, and more. Even if they are not hiring right now, companies must prepare to ingest a wave of new litigation that will likely be coming as a result of this crisis. Some work can be done internally, but much will also be outsourced to law firms or ALSPs.

When onboarding new team members, coordinate with HR and IT to ensure that their hardware, software and security are optimized from the beginning. Consider providing a fully equipped “start-up kit” if this is feasible. Assess new hires’ technology acumen and make sure they have skills and training to become self-sufficient as soon as possible. Since employees are working on their own without supervision, they must be self-starters so they can work independently.

Legal Ops Builds the Bridges

No one knows how much longer the COVID-19 crisis will continue, or whether it will recur at future dates. One thing that is certain is that legal services delivery, and business in general, will likely never be the same again. As corporations and legal service providers have been forced to adopt WFH measures, they have learned to innovate, leverage technology, and build greater efficiency. The sharp focus of legal ops professionals on these exact topics means that their expertise will continue to be indispensable to their employers. Legal ops professionals are the architects who build and maintain the bridges that can prevent organizations from falling into deep chasms during a crisis like COVID.

About the Authors

Jamie Berry is Executive Vice President – Litigation Business Unit Leader at Integreon and Adjunct Professor at The Catholic University of America (CUA) Law School. Maureen Atta is a Senior Director at Integreon. Integreon, a trusted, global provider of award-winning legal and business solutions to leading law firms, corporations and professional services firms with over 3000 employees globally.